Blogs are a fantastic way to create content on your website and provide a platform for email marketing campaigns and promotions to drive search traffic to your website. The advantages of blogs are that they allow you to build and control your digital identity. Aside from social media profiles, people searching for your name or keywords relative to your brand or product can find your blog. Blogs are articles written to display expertise on a particular topic. Blogs are influential and one of the most reliable sources of information on the world wide web. Readers trust what they read in blogs! Google has stated that around 60% of purchases begin online, and many search results that influence purchases are blogs.
6 key benefits of blogging for small businesses.
Blogs, SEO, Exposure, and Visibility SEO writing is the methodology of writing content to rank on the first page of search engines such as Google. This involves utilizing keywords, writing high-quality content that matches user interest, and optimizing your headers. Blog SEO uses technical and on-page SEO techniques to increase your blog's visibility in organic search. When using blog SEO techniques, you have two primary goals. First, ensure search engines can find and understand your blog posts to deliver them to relevant searchers. Blogging can boost SEO quality by displaying your website as a suitable answer to your customers' questions. When customers search for your product or information, Google's algorithms first search for the most relevant answers. Blogging can help SEO by allowing you to answer the questions your customers are looking for before they have a chance to check elsewhere. Blog posts that use an assortment of SEO tactics will give you more opportunities to appear on search engines and make your website enticing for visitors.
Bringing Value to the Customer, and YouBlogging will set a positive perception in the customer's mind and establish you as an expert. Eventually, a blog earns you credibility, promotes your brand to a broader audience, and strengthens your connections. Blogs, by nature, have a personal touch to them. For this reason, they're a trusted source of information. Your blog is an excellent opportunity to expand your brand and showcase your personality.
Blogs can also give you something to share and discuss on your social media platforms. A blog gives you something to talk about and creates ample opportunities for organic engagement. Imagine the content that can be pulled from a blog post!
Using Blogs to Generate LeadsMany small business owners testify that email marketing is one of the most successful lead generation techniques. Its success depends highly upon the contacts list and where it is sourced from. Those who submit their contact information are much more likely to open and read your emails. A study found that direct traffic and search engines were amongst the most popular online channels for lead generation. Guess what aids in creating email subscribers, direct traffic, and search engine optimization? You guessed it; blogs.
Creating Your Voice with BlogsHaving a voice for your blog is crucial. Your audience will swell when you hone them in the right direction, which often means formulating your blog voice. A blogging voice differs hugely from a journalistic voice or an author. When bloggers compose, there is more use of the first person and applies most rules but allows stylistic flexibility. It's you that gives vigor to the article. Grabbing a notebook and pen is a great way to hone your voice. Just write whatever you envision your brand would say to you if it could. A quick google will generate a plethora of writing prompts if that's what you need to get your imagination going. The voice of your blog is how the reader connects with the writer, making the voice come alive. The readers want that connection. Only your voice can give them that.
In conclusion, blogs are an excellent tool to utilize when you want to create more searchable content and create deeper connections with potential customers. Blogs add data-driven success and the personal touch that elevates your site and brand to the next level. If you are interested in learning more or ready to take the next step in your marketing plan, please contact us at PinkLightMedia@gmail.com to get you started!
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Author - monica C.
I am an Arizona resident, mother, founder, and operator of PLM since 2022. I bring you 15 years of experience in social media marketing, brand aesthetics, and digital communication.